This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.
It’s like referrals on steroids, frankly. Imagine being able to tap the networks of anybody out there that already has a relationship with your dream client. That’s the potential inherent in QuotaDeck.
I say potential because this product is still very much in beta, but I’m highlighting it here to help them generate more momentum and early participants because I’m bullish on the model.
Basically, it’s a marketplace of companies looking for warm leads, and individuals who have leverage with those same warm leads. There’s an implied level of trust that has to exist between all parties, especially from the individuals putting their reputations on the line with companies they may or may not know. Key to making this work is that the interested company offers not a sales pitch but something of value (a best practice guide or other value-added content) as a means of making the introduction and starting the conversation.
In most cases, the right person at the right company (regardless of immediate need or interest) is still a very good lead, especially for long sales cycle and enterprise accounts. In that context, I think QuotaDeck is really onto something and could be a significant disinter-mediator for other pay-per-lead services.