In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
The new rules of selling [slideshare]
You think that because you’re in engineering, you don’t do sales? Think again! Everyone is in sales, no matter what your job title might be. Great stuff from David Meerman Scott.
3 keys to sales enablement success
Sales enablement was an important player in 2014. However, getting implemented the right way hasn’t exactly peaked yet. How will that change in 2015? Good article from Daniel Korten.
Choosing the right colors for effective emails and landing pages
Color is powerful. It can create emotion and instigate certain feelings. The right combination of colors can help make your online marketing campaigns accessible and readable for everyone. Fun article from Lisa Cannon.
LinkedIn is one of the most important platforms for marketing and sales professionals. There are so many cool ways to utilize LinkedIn to get the most out of it on a daily basis. What are you doing each day? Great tips from Alice Myerhoff.
Confession: A big mistake we were making with content marketing
Developing great content doesn’t just mean writing blog posts and blasting them out on social like Facebook, LinkedIn and Twitter. What about email? Often times email get overlooked. It is time to change that. Interesting development from Joe Pulizzi.
5 questions for Q4 sales shortfalls
As Q4 gets closer, if your business isn’t hitting its numbers, don’t focus on the past and how to fix it. Focus on thinking about 2015 and how you won’t let it happen next year. It’s most likely too late in the game to change it now. Great questions to ask yourself from Babette Ten Haken.
7 marketing cheat sheets you’ll use again and again
Everyone finds their own little cheats for the stuff they do daily. Next time you’re feeling bogged down and need a little help, look back to this cheat sheet for guidance. Why not even start your own cheats to it! Thanks for the tips Jesse Noyes.
PowerPoint is killing your sales presentations
Great sales come from talking to your client, not talking at them. PowerPoint takes away that connection because you are staring at a screen talking, not looking your potential new clients in the face. Are you selling effectively? Interesting stuff from Joanne Black.
Examples of what NOT to say when prospecting
One of the biggest challenges that salespeople face is getting that needed face time with decision makers. Once you do get that valuable time, don’t waste it! Great tips from Jill Konrath.
Want some more really great content? We are helping Ann Handley launch her new book “Everybody Writes: Your Go-To Guide for Producing Ridiculously Good Content” on October 2nd. You won’t want to miss this! Register now!