In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
7 easy fixes for common sales follow up problems [infographic]
The way you treat sales follow ups can be compared to relationships. You don’t want to be nagging or too demanding, but rather trusting and understanding. Fun comparison by Anum Hussain.
How to pitch the power of content marketing to your boss
Content marketing has proven to be successful for businesses across all verticals and industries. However, a lot of companies are missing out on this great opportunity. Why is that? Great article by Arnie Kuenn.
The “3 P’s” of a killer drip campaigns for sales
Selling in today’s environment can be really tough. How are you standing out and getting the conversions that you want? Great tips from Jason Wesbecher.
The successes of the CMO and CIO are intertwined
Previously, the relationship between the CMO and the CIO was rated the lowest in the whole C-Suite. That’s not great. Here is a great opportunity for growth. Are your CMO and CIO relationships growing? Good stuff from Andrea Fishman.
The 3 key ingredients in a successful influencer pitch
When you are contacting an “influencer”, it doesn’t really matter the specifics because the same components of your pitch need to be present. What would you consider the top components? Good post from Jay Baer.
20 of the best interview questions for sales hires
Asking candidates the right questions during a job interview is always important, but that’s especially true for sales roles. Are you asking the right questions? Awesome tips from OpenVIew Venture Partners.
Asking for advice makes you seem more competent, not less
A lot of people shy away from asking questions because they are scared they will look dumb. That right there is dumb. Asking more questions actually makes you look smarter and more capable. Great advice from Melissa Dahl.
Top 6 keys to closing big, difficult to close sales
When you look back on all of your really big, hard to close sales, can you find some common themes? I am sure you can. What are those trends that you are finding really do work? Good stuff Dave Kurlan.