In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
8 examples of what not to do on your ebook landing page
Ebooks are great incentives for your lead gen landing pages. However, before your ebook becomes a great lead gen tool, you have to actually get your prospects to download it. Great examples Eric Sloan.
The cardinal sin of selling
Have you been opening sales conversations by talking about your business? You’re doing it all wrong. Your prospecting clients only want to hear about how you can benefit them. Great point Kelley Robertson.
5 ways you can add social proof to your landing pages
It’s a lot easier to convince people that the work you do is good if other people are giving you credit for it. This is where social proof comes in handy. Great article Lindsay Kolowich.
5 quick tips for B2B marketing to millennial decision makers
As millennials become more senior and make up more of the executive ranks, marketers have to start adjusting their strategies. What’s going to entice this millennial generation? Good article Jason Rushin.
The one email that every salesperson must master
An easy way to keep your emails simple, to the point, and might even help you millions of dollars, is by keeping the perfect template ready for use whenever you need it. Great tips Geoffrey James!
What to write about when you have nothing to write about
Sometimes writers block can be the biggest crutch when coming up with great content. Don’t let that stop you. You can turn almost anything into great, useful content for your readers. Here are some awesome tips from Anthony Iannarino.
11 lesser-known LinkedIn features you should be using
LinkedIn is a great tool that everyone should be using daily. Check out these great lesser-known tools to get some inside tricks on getting the most out of LinkedIn. Good stuff Andrea Brinkman.
Six great blogs for B2B marketers
Check out some great B2B marketing blogs this weekend according to Ruth Stevens. And, I’m not just saying this because the Heinz Marketing blog is mentioned. Thanks Ruth!