This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.
Video in email isn’t anything new, but personalized video in email has proven to be harder to adopt at scale but far more valuable.
Imagine someone sends you an email with purely written words – nice, customized, but definitely one-dimentional.
Now imagine you get a written email with an embedded video – created just for you with a personalized, real-time message. You can see the sender’s face, see their emotion, etc.
Creating these video messages – whether you’re in sales, business development, customer service or simply managing your network – is as simple as doing a “video selfie” with your smartphone. But the response and engagement lift is significant.