In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
What’s missing from your landing page? The diagnosis & how to fix it
Having more words on your landing pages could make all of the difference. Why you ask? How else will your prospects figure out what you are trying to sell them! Good point, Neil Patel!
6 ways to measure webinar ROI
The ultimate goal measurement of ROI on webinars is dependent on the closed deals. However, there are multiple other ways to tackle webinar ROI. Good stuff, Shelby Britton.
Why your content is sabotaging your lead generation
A lot of the time, sales and marketing teams will repurpose old content for lead generation campaigns. While this works a lot of the time, sometimes it can just miss the mark and create a gap between their targeted audiences. Great reminder, Mike Nierengarten.
The leadership playbook: Five cool things leaders do
Being a leader can be challenging and difficult work. Make it fun and rewarding with this five cool ideas. Great ideas, Anthony Iannarino.
What will happen with marketing technology in 2015?
Marketing and technology are like brother and sister. And, they are only going to get closer. What do you think will happen with marketing and technology in 2015? Great predictions, Scott Brinker.
Don’t cross the line between persistence and impatience
Sales people are taught to be persistent to seal the deal. However, there is a fine line between persistence and impatience. Where do you think you fall? Good point, Kelley Robertson.
The top 50 marketing blogs on the Internet right now (+ advice from #1)
Need some marketing tips or tricks of the trade? Check out the top 50 marketing blogs right now. Great list, Dharmesh Shah.
10 proven remedies for a rough week
It’s all about your way of thinking. Instead of asking “Why?” ask yourself “Now what?” and go from there. These 10 tips can get you through your toughest week. Thanks Gina DeLapa.