This is the latesLeadMethodt in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

This is my (Robert Pease, CMO Practice Lead, Heinz Marketing Inc.) inaugural post on an “App of the Week” and, if your business includes selling through distributors and channels, take note.  LeadMethod gives companies visibility and feedback on the leads shared with their distributors.

Founder and CEO Justin Johnson has done a great job building a company that solves a huge pain in a very elegant way.  This story in Industrial Distribution Magazine is a great summary of how they are helping and here is a great quote that sums up the solution and value:

“LeadMethod has created a powerful, easy-to-use, web-based system that allows manufacturers to automate their lead capture and distribution process while offering their distributors a tool to easily organize their leads and provide feedback on their sales opportunities. The software also provides manufacturers with powerful analytics to understand what is happening with their leads, as well as their sales opportunities, sales forecasts and distributor performance.”

Odds are if you hand leads off to your distributors you have limited to no visibility into what happens to them and no real way to get feedback on their quality.  Once deployed, you can see performance across all your distribution partners providing better visibility into who is a high performer and can benefit from more direct engagement.  The team at LeadMethod has deep experience working with manufacturing and industrial products companies along with the challenges and opportunities present in their distribution channels.

I really like what this company is doing and how they are solving this problem for industrial companies but any company that sells through channels would definitely benefit.

Be sure to check out LeadMethod!