In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

How sales ops makes the number next year
Strategic leaders have identified 6 key shifts in sales operations that will impact 2015. What are they? Great insight, John Kearney.

14 checklists, scorecards, and worksheets to set up content marketing success
2014 was the year for content marketing. Now, how can we make 2015 even better? Good tips, Michele Linn.

No one cares what you have to say about yourself: Why marketing plans need customer advocacy more than ever
Customer-based stories, events, and experiences are the solution to your problems. Stop focusing on yourself and focus on them. Great stuff, Megan Heuer!

9 resolutions for sales managers
Sales managers are in a great leadership role. Are you leading rather than micro-managing or commanding? Great tips, Anthony Iannarino!

10 B2B marketing tips from the best B2C ads
B2B marketing is nothing like B2C marketing. However, there are still many lessons that each can learn from one another. Interesting approach, Janice Bowen!

The power of a sales bucket list
Where do you want to be as a salesperson? Maybe you should start a sales bucket list to keep your goals on track. Good stuff, Tom Searcy.

Cutting through Singer’s paradox
Interesting take on Peter Singer’s paradox. Really gets you thinking about solving problems in the long term versus the short term. Good point, Seth Godin.

How Google works [infographic]
Don’t you ever think about how Google is able to give you the exact answer that you want? There’s a lot more to Google than you might think. Good stuff, Ginny Soskey.

How to keep your readers on your blog longer
In an ideal world, people would spend hours reading and sifting through your blog. But, realistically, that just doesn’t happen. Great tips to get your readers to stay longer, Neil Patel!