In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Can you grow your organic traffic without generating content?
You can grow organic traffic without generating content, but it’ll be harder. Leveraging marketing can make organic traffic a lot simpler and easier. Good points, Neil Patel.
The ROI of influencer marketing
Influencer marketing works because it helps companies get validated and trusted if bigger influencers are validating them. Are you using influencer marketing? Good stuff, Monique Torres.
The things that get in the way of doing
We are surrounded by so many obstacles and distractions each and every day. Taking a step back to figure out what distracts you and finding a solution to that can be key. Great reminder, Leo Babauta.
5 little lead generation experiments you can run right now
“We need more leads.” That is the most heard phrase from sales teams to B2B marketers hands down. These are some great experiments to try! Don’t forget though that new leads won’t come in just over night. Good article, Lisa Toner.
25 of the best PowerPoint presentation examples every marketer should see
PowerPoint presentations are never ending in business. Make them stand out more and get your audience engaged. Great examples, Ginny Soskey.
How I find the right words to attract perfect clients
Writing and getting the words down on paper for why you would add value to your prospect can be challenging. Jill Konrath has some great advice to get the right message out.
Business blogging: 5 reasons you have no readers
The best place to start if your business blog isn’t working is to remind yourself why you started this blog. Then, think of these 5 reasons from Eleanor Pierce, and hopefully you can get your blog to be a hit!
The fallacy of the lazy millennial
There’s lots of talk about millennials needing constant attention and are too focused on social media. But that doesn’t make them any less smart. Less focus on the rumors, and more focus on the work at hand. Good article, CeCe Bazar and Dan Tyre!
How to conduct a content audit
Conducting a content audit is the first step before actually beginning to produce content. It will help you figure out where to start and how to shape your future projects. Good stuff, Rebecca Lieb.