In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
3 ways to use buyer personas to shorten your sales cycle
Your buyer personas shouldn’t be hidden among other documents buried deep in files. They should be checked out on the daily to make sure you’re reaching the right prospects. Good stuff, Doug Davidoff.
Unleashing the introverted leader
Just because you’re an introvert doesn’t mean that you can’t be a leader. Introversion doesn’t have to do with just social comfort or verbosity, it’s more about energy source. Great point, Naphtali Hoff.
Building marketing and sales capabilities to beat the market
Not only do we know that marketing and sales will most certainly grow faster, they also need to align together in their capabilities. Good stuff, McKinsey!
How to choose the right tradeshow booth location: 10 things you need to consider
Booth locations can help or hurt you. Survey the parameters first to get a good feel for the space. And, remember these 10 considerations next time you’re off to a tradeshow. Good article, Rob Murphy.
How to win your battle for content marketing buy-in [50+ stats]
Content marketing has seen significant growth in the last year alone. However, not all management teams are sold on content marketing yet. Good stats here, Jodi Harris.
3 tools that will show you what’s trending on Twitter in your industry
Unless you’re checking Twitter constantly, keeping up with the trends and hot topics can be a challenge. Here are some great tips to help you stay in the loop. Good stuff, Lauren Dugan.
Google says millennial influence on the rise in B2B buying
Over the last two years, there has been a major shift in the b2b buying sphere. 46% of potential buyers are now in the millennial range. Interesting points, Alex Kantrowitz.
The death of the gatekeepers
Gatekeepers are a thing of the past. Nothing is standing between you and whatever you have to share anymore. All you need now is to be willing to put it all out there. Great reminder, Anthony Iannarino.