“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Marilyn Cox, Director of Industry Marketing for the Oracle Marketing Cloud. She’s a modern marketing pro from way back, and for years has been on my short list of “people who get it” when it comes to true marketing automation strategy, lead scoring methodology, and a focus on getting the right stuff done. She’s a mom, blogger and extreme multi-tasker.
Suffice it to say, Marilyn gets stuff done. Here in her own words is how she does it.
Location: Cincinnati, Ohio. Buckeye Country
Current computers: A company issued Lenovo ThinkPad and a self-issued MacBook.
Current mobile devices: An iPad and an iPhone 5S. I’m always a version behind.
What apps/software/tools can’t you live without? Early childhood education apps that entertain my children. Also, Hootsuite, TripCase, USAA, Uber, United Airlines app, Hilton app, wahoo fitness app, Amazon Instant Video app, and of course the WWE mobile app. I’m also a daily user of Jive and WordPress for content publishing.
What’s your workspace like? In the Cincinnati Oracle office it’s sparse. I have a picture of former colleagues that makes me smile. My home office is a bit different. I have a standing desk which I’m a huge proponent of. I have shelves of books, lots of art from my kids, and several WWE wrestling figures. In front of me at all times is Figment (the purples dragon from EPCOT). He reminds me to stay imaginative and always have fun with work.
What’s your best time-saving shortcut or lifehack?: I plan my day the night before. I plan my work around meetings scheduled and recognize that there will also be a handful of last minute items that require my attention and throw my schedule out of whack. I have a clearly defined to-do list and also tackle the harder projects first. I also have a zero-inbox policy. I try to keep my inbox empty by responding timely with answers or adding follow-up action items to my to-do list. I have also learned that there are some emails best left until the next day after you’ve had time to process them.
What everyday thing are you better at than anybody else? Not “better” really, but I prefer to ask lots of questions and learn rather than to speak and teach. I can also argue both sides of any argument which provides perspective when dealing with vastly different industries and roles within companies.
What’s your favorite to-do list manager? I’m simple. I just use Outlook’s “Tasks” feature and have that synched to my mobile devices. Perhaps I should look at some other services.
What do you listen to while at work?: The voice of experts. I spend a lot of time speaking with customers, learning from industry leaders, and interviewing our target audiences. When I research and write I need silence.
What are you currently reading? “The Future of the Mind: The Scientific Quest to Understand, Enhance, and Empower the Mind” by Michio Kaku, “The Better Angels of Our Nature: Why Violence has Declined” by Steven Pinker, “A Brief History of Time” by Stephen Hawking, and “Statistics for the Behavioral Sciences” by Fredrick Gravetter and Larry Wallnu. I love to read and read as often as I can. I try to select books that are not marketing focused.
What’s your sleep routine like? I average 7 hours unless I’m on the road. I tend to write late at night and on the road I average 5 hours because I lose track of time.
What’s the best advice you’ve ever received? Typically the best advice is advice that has provided guidance to a very specific challenge I’ve had. At a broad level, “Bet on the jockey, not the horse” and “do now what others won’t, so later you can do what others can’t”.
Anything else you want to add? Find something you love to do. I tell this to students and recent graduates. If you find something you love you’ll work hard but it won’t feel like work. I’ve been incredibly fortunate to accidentally stumble into a career I love and I’m excited about what’s in store every single day.
Fill in the Blank: I’d love to see BLANK answer these questions.: Vince McMahon, Chairman and CEO of WWE. I have a major business crush on him.