We continue to be impressed with the explosive growth in sales & marketing technology tools, vendors and platforms over the past few years. Nowhere is that more visually evident than in Scott Brinker’s annual Marketing Technology Landscape Supergraphic. This year more than 1,800 companies in 43 categories are featured.
The spreadsheet also includes links to competitive category landscape reviews, powered by RivalIQ, which highlight how companies in each of the 43 categories compare relative to several social, search and positioning-related measures.
Our resident marketing technology expert Brian Hansford has been studying the competitive charts and will have an analysis with best practices and marketing implications for sales & marketing tech vendors on this blog next week.
In the meantime, you can download the entire directory here.