In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

How hiring a journalist can improve your content marketing
Writing is not everyone’s strong suit. It can be hard to write something that catches people’s attention and leaves a lasting impression. Good points, Robert McGuire.

6 approaches to creating an effective to-do list
Keeping organized with all of the emails we receive every day and our daily tasks can be overwhelming. To-do lists are so helpful in keeping up with the work. Great tips, Jeri Dansky.

13 types of blog headlines that will get you more traffic
You may think your blog is super popular, but that doesn’t mean it actually gets read. Create compelling headlines to get more click throughs on your blog posts. Good stuff, Ryan Scott.

9 big takeaways from last week’s #MarTech conference
Didn’t make it #MarTech two week ago? Scott Brinker himself writes up his top 9 takeaways from the conference. Once you read this, it’ll almost feel like you were there. Thanks for sharing, Scott!

The science of a great TED talk: What makes a speech go viral
Getting chosen to speak at a TED talk conference is not an easy task. TED talks focus on the great inspiration and innovation that each speaker brings to the table. Good stuff, Lindsay Kolowich.

Marketing mathematics: Why you need to invest in website engagement
Your website is a main point of interaction between you and your prospects at first touch. Make sure it is in line with your marketing objectives. Great reminder, Mike Telem.

Five campaigns that demonstrate the power of influencer marketing
Influencer plays a significant role in business as you are building trust and developing credibility. Are you developing strong influencer marketing campaigns? Good stuff, Lauren Jung.

Rethinking CRO: How remarketing can unlock higher conversion rates
Improving your CRO might require taking drastic measures and making significant changes. Are you ready for that kind of change if it means a higher CRO? Great article, Larry Kim.

Spring training sales tips: Advice from 15 sales heavy hitters
It’s baseball season! While the players are getting ready for their season, it’s also probably time for you to revisit your sales strategy and tactics. Good stuff, Carlos Gil.