“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Introduction today graciously provided by Elizabeth Fairleigh, Chief Connecting Officer at thE Connection, Inc.

This week I’m excited to feature Liz Sophia (McClellan), CMO for North Plains Systems, where she drives global marketing operations.  For over two decades, Liz has run sales and marketing departments for other high profile companies including PGi and Sage Software.  Her expertise is helping marketing organizations become revenue centers by adopting today’s most innovative concepts and technologies including: digital asset management, content marketing and marketing automation.  Named one of the Top 20 Women to Watch in Sales Lead Management for the last two years, Liz lives and works in Atlanta, but travels frequently all over the world.  When not exercising her brain or hanging out with her two adoring children, Liz enjoys training for body building competitions and writing a fitness blog.  Needless to say, Liz is a go-getter – Here’s how she does it:

Location: Atlanta, GA

Current computers:  MacBook Air

Current mobile devices: iPhone 5 – close to getting a 6

What apps/software/tools can’t you live without? ActOn, Google Maps, Delta and Uber.

What’s your workspace like? Fun, full of light and very inspirational.  Warm and inviting. There is a lot of sunlight so sometimes I have to wear sun glasses while at work. No complaints here.

What’s your best time-saving shortcut or lifehack? Starting my work day at 4:30am.  It allows me to get a jump start on the day before my kids wake up and provide better support to my European colleagues. Also, I will do exercises when I’m on conference calls (when possible). My office has kettlebells, weights and a jump rope right next to my desk. I don’t have any excuses for not fitting in exercise. Exercise clears my head and keeps me grounded.

What everyday thing are you better at than anybody else? Hopefully it is making people feel valued and that I care about them, especially my top performers.  I will do unexpected things for them (like a spa or other gift card) or buy gifts for their kids during unexpected times. I’ve also written a note to one of my employees’ parents about what an amazing daughter they raised even though I did not know them. I like to write hand written thank you notes to folks that I work with.

What’s your favorite to-do list manager? I love making lists but I still like pad and paper. Oh and post it notes. I have tried some apps but I keep going back to my routine. Open to new suggesstions!

What do you listen to while at work? Old school rap music. I’ve been a fan since I was about 6.

What are you currently reading? Ask It by Andy Stanley. Eat to Live by Dr. Joel Furhman

What’s your sleep routine like? Ugh, it’s a mess but getting better. I start my day around 4am. I’ve always been an early bird and am my most productive early in the day. Don’t expect great things after 8 pm EST J.

What’s the best advice you’ve ever received? I’m not a sports person at all but I love the quote “you miss 100% of the shots you don’t take”.  I’ve pushed myself quite a bit these past years both personally and professionally. I don’t have a single regret.

The other one is “the days can be long but the years are short”. This quote helps me keep things in perspective especially as it relates to relationships and my favorite and most important role as a mom.

Finally, “everything happens for a reason even though it may not seem like it at the time.”

Fill in the Blank: I’d love to see _______ Jill Talvensarri or Jennifer Warawa answer these questions.