In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
5 ways you can bring more creativity into brainstorming and kick-start the flow of ideas
Getting an idea down on paper is the easy part. Making it creative and an interesting read to the reader is not always so simple. Great tips to spark your creativity, Katrina Pfannkuch!
What makes people click? 5 best practices for better email subject lines
Subject lines don’t always come easy. Fitting a compelling phrase into 50 or so characters can be tricky. Here are some best practices to help you draft the best subject email subject lines. Good stuff, Lisa Cannon.
Don’t believe the hype: Unlabeling millennials
Millennials make up 1/3 of the work force. Why are we trying so hard to label them when we should be focusing on working together towards our common business objectives? Great article, Meghan Biro.
7 keys for using text messaging for sales prospecting
How do you feel about texting your prospects? It can be so personal, yet so intrusive… Interesting article, Jeb Blount.
How to use emotional marketing to build outstanding campaigns
From ads and commercials, it’s clear that pulling on people’s emotions works in campaigns. How does that translate to marketing campaigns? Good stuff, Amber Kemmis.
The state of B2B sales messaging [infographic]
Most B2B sales teams say their ability to articulate their product/service is critical to closing deals. This infographic outlines how messaging is actually playing a role in sales pitches. Where does your company stand? Great infographic, Ayaz Nanji.
Responsiveness in sales is about more than being fast
Being responsive to your prospects or customers isn’t just about responding right away. It’s about delivering value. Great point, Andy Paul.
How to create an email newsletter people actually read
Newsletters aren’t designed to do just one think – one promotion, one piece of content, one lead nurture email. Here are 10 tips to get the most out of your next newsletter. Great stuff, Ginny Sosky.