In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
8 ways to scale a one-person content team
Can one person really have the impact an entire content marketing team could have? Sounds like a difficult feat, but don’t turn it away quite yet… Great tips Mark Walker.
Debunking the myth that buyers are 67% through the buying process before engaging salespeople
If all salespeople are thinking they can hold off on cold calls because buyers are doing their own research first, they will be missing a lot of opportunities. Great insight, Mike Weinberg.
The benefits of marketing automation aren’t automatic
Most B2B marketers have already taken on a marketing automation platform. However, if you have not and would like to, here are some helpful tips from those who’ve already taken the plunge. Good stuff, Andrew Dalglish.
How strategic repetition can increase employee motivation
When someone asks you do the same task over and over again, it can get a little frustrating. Maybe there’s a reason for the repetition though… Good insight, Kristen Hamlin.
Beware the rise of the instant expert
It can be hard to sort through the credible versus the “new experts”… How do you decide which information is important enough to take into consideration? Good stuff, Miles Austin.
How to bring trust and credibility to your website
Gaining credibility for your website is crucial if you want more visitors to hopefully become customers in the long run. Here are a few tips to help you gain your prospects’ trust from Dianna Huff.
Sometimes the best even learnings occur in the peripheral
Last week, many were at the SiriusDecisions summit in Nashville networking and learning new things. One tip I’ve learned along the way is that sometimes the best learning happens outside of the presentations. Great advice, Marilyn Cox.
6 tips for marketers from Magic Johnson
Magic Johnson had more to share than just basketball at the SD summit last week. Here are some of his great takeaways that translate into the B2B world. Awesome article, Lauren Harper.