In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

How to come up with winning A/B tests using data
The answer to everything in marketing is: “Let’s A/B test it!” But, make sure you analyze your data before A/B testing it so you understand the outcome. Good stuff, Neil Patel.

Sales opportunity management: 6 disciplines you must have
B2B sellers are facing buyers that are more educated than ever. In order to stay ahead, you might have to change the way you used to sell. Interesting article, George Bronten.

The world’s greatest sales rebuttal
Prospects can find a rebuttal phrase for just about sales pitch you throw at them. Turn it around with a statement they simply can’t object to. Love this, Sean Daly!

B2B Connect 2015: What does the future of B2B Marketing look like to you?
The B2B world is constantly changing as new drivers and pains pop up. What do you think the future of B2B Marketing will look like? Good stuff, Sean Callahan.

5 tips to create an irresistible call to action
Every email you send, social you put off, newsletter you set up, blog you post, is all geared toward some kind of call to action. So, how do you make it compelling enough to work? Great insight Vaibhav Kakkar.

8 mistakes CMOs make when structuring their marketing teams
With marketing and sales becoming closer than ever, the role of the CMO is changing. Avoid these 8 mistakes, CMOs! Good stuff, Dan Stasiewski.

3 major marketing automation misconceptions
Remember, technology enables a strategy. It doesn’t drive it. There a lot of misconceptions about marketing automation. Here are 3 big ones. Great article, Sarah Shelnut.

You’re ending your emails wrong
How formal are you in your email sign-off? Apparently, email sign-offs should be omitted altogether. What do you think? Interesting post, Rebecca Greenfield.

How to learn a new skill
Branching out of your comfort zone to learn something new isn’t easy for everyone. Chris Brogan’s explanation is spot on and could help in the B2B industry as well. Great post!