This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

Great content has become table stakes for B2B marketers.  Of course, some content is better than others.

Badly written content isn’t going to drive action.  It might even hurt your brand, reputation and long-term conversion potential.

Well written content that doesn’t compel further action – be it a registration or simply intent to read more next time – isn’t helping you either.

More B2B marketers today are diversifying their content even further – supplementing a foundation of written and multi-media content with interactive content that gets your customers and prospects involved.  Executed well, this dynamic content can help you qualify and learn more about prospects in the process.

SnapApp provides a great example of this.  By leveraging a variety of interactive content formats, SnapApp can increase engagement and response while creating a more meaningful, fun environment for your prospects.

Definitely worth checking out.