In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

The day after: 11 things to do after you publish a post
Thinking up the topic and actually drafting the blog post is only the first step to a strong content marketing strategy. Don’t forget about the rest! Good reminder, Neil Patel.

Getting senior salespeople to use CRM
While senior salespeople are crucial to any organization, a lot of the time they can be stuck in the ways their used to. Getting them to change and use a CRM will exponential help the workflow of your team. Good stuff, Kevin Davis.

6 social media myths: These experts set the record straight
When it comes to social, a lot of us tend to get stuck in our daily routine and don’t follow all of the best practices out there. Here are some myths you may have thought to be true and great tips to implement. Good article, John Brandon.

9 cold email formulas that just plain work
Are people reading all of the way through your emails and then contacting you asking for more? That’s the goal, but that doesn’t always happen. Good tips, Bernie Reeder!

Why it’s a mistake to take a break from blogging
Setting up your blog is easy. Keeping up with it and blogging at least once a week is hard. But, one of the worst things for your blog is to not keep it up. Good stuff, Jean Gianfagna.

8 ways to strengthen your sales pipeline
When it comes to your sales pipeline, looks can be deceiving. Evaluate your current pipeline and find places where you can strengthen it to help increase your conversions. Great tips, Matt Sharrers.

SEO for alternative content types: Best practices for infographics
Infographics are meant to be the picture that is worth a thousand words when illustrating data, concepts and information. Designing a bad infographic, no matter how interesting the info, won’t get a lot of good engagement. Good stuff, Lisa Cannon.

The difference between culture and values
Culture and values are not the same thing. A lot of people confuse these when making different business decisions and before developing certain strategies. Here’s a good explanation of the difference from Matt Blumberg.