In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
Scott Vaughan recommends a disciplined – even skeptical – approach to building a social media strategy, with frequent checkpoints for both stakeholder buy-in and for delivering ROI. See what Scott recommends.
Why B2B Suffers From Marketing Myopia
This one tells it straight and will get you thinking! See why Carla Johnson says “B2B marketers still suffer from myopia because they’re too near-sighted about the work that they do. They don’t understand the ultimate purpose of their work – to create and evolve a customer.”
B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever
Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion.
5 Subtle Writing Strategies That Drive Email Signups
Ramsay Taplin makes it clear “writing online is not just about headlines, blog posts, and grammar. It’s also about the freedom to test new ideas and discover different methods to display your copy.” Check out Ramsay’s 5 excellent tips.
Why your company isn’t hitting its goals
Donna Wiederkehr shares four things she believes strong leaders need to focus on. Here’s one hint: “How you express your company’s vision to your team directly affects the way they handle big change.”
Forget Link Building: Time to Embrace the Google Knowledge Vault
Chris Horton is being a little facetious when he says “Isn’t digital marketing fun?” When you read this post you’ll see why! He’s also saying “SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages.” Read all about it.
A Simple 2-Step Technique for Improving Lead Follow Up
Howard J. Sewell lays out a simple, proven technique for increasing the rates at which:
1. inside sales reps make contact with, and engage with, new prospects; and, as a result,
2. raw inquiries convert to either MQLs (Marketing Qualified Leads) or better.
Simple doesn’t mean easy. What simple things are working for you? Do you find them easy?