In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading for our B2B Reads:
From likes to leads: The new metrics for B2B social selling
Social selling has now become a company mandate, and the best practices around what metrics work towards and the roles defined confuses the most advanced marketing and sales leaders. Good stuff, Henry Nothhaft, Jr.
Seven Tips for Delivering Great Presentations
There are the basic rules of making a quality presentation, but what steps have you been skipping to bring it to life and adds a depth to the connection between you and your audience? Thanks, Matt Spaulding
The Scientific Case for Taking a Two-Hour Lunch Break
This is an article to suggest to your boss! To help your brain produce bursts of highly effective output scientists have proven that downtime creates better afternoon productivity. Great research, Stephanie Vozza.
Not Just Millennials: Consumers Want Experiences, Not Things
Even though no one can claim that the “millennial consumer code” has been cracked, there has been a trend shift coming from this demographic to other consumers. Great stuff, Brian Schultz.
8 Actions to Take on LinkedIn Every Day [Infographic]
Great actions to take to help produce results and exceed quotas. These are easy ways to become more efficient with your LinkedIn profile and make better connections. Awesome tips, Alice Heiman.
What Being Agile Means for Today’s Marketers
Ready to test how agile you or your company is? Challenge yourself with 4 questions inspired by the current trends and technology so you aren’t left behind. Inspiring article, Jennifer Harmel.
6 Simple Ways to Tap Into the Power of Influencer Marketing
It is amazing how a small 3% of people generate 90% of the impact online. This article shares 6 great tips and tricks to gain the attention of these influencers to your brand. Great tips, Lisa Toner.
Managing Millennials: Five Tips for Overcoming Stereotypes and Increasing Retention
News Flash: Millennials are not all tied to their stereotypes. Many are dedicated and are eager to learn from mentors and managers. Here are some great tips to help retain millennial employees. Thanks, Maureen Moriarty
Quit Obsessing About the Customer Journey
Throwing a cold bucket of water on marketing lemmings, telling it like it is. We can make educated guesses, and try to pinpoint where customers are in the journey but it is still an educated guess. Awesome insights, Howard Sewell.