In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

5 Major Aspects of a Mobile-Optimized Landing Page
It is a challenge to keep up with Google’s ever changing search algorithm. The search giant is rating not only how mobile-compatible your site is, but instead how mobile-optimized. Great advice, Aseem Badshah.

10 Brilliant Tips from Conversion Rate Optimization Experts
Seeing a rise in site visitors but little movement to them becoming customers? Customers are expecting a personalized experience and these expert optimization tips have the answers. Thanks for the insight, Brian Lenney.

6 Ways to Build Client Loyalty
You have your clients, now you need to maintain their loyalty. The experience you are selling to them is directly tied to their loyalty to you in return. Thanks for these quick tips, Mike Schultz.

Which B2B Content Types Deliver Great Leads?
With a plethora of content types at your fingertips it is important to know which will deliver the highest-quality leads. Research shows the contrast of what is created most vs. what delivers great leads. Great article, Ayaz Nanji.

5 Steps to Get Followers to Amplify Your Best Content Marketing
Creating a legion of followers from a marketing ripple into a viral tidal wave. Tricks for coming up with a creative angle for your content marketing. Great analogies and ideas, Dave Landry.

Plain Text vs. HTML Emails: Which Is Better? [New Data]
Surprising results from plain text vs. HTML email tests. Email users say they prefer HTML emails, they say they prefer images within email, but which brings the most clicks? Insightful research, Niti Shah.

“Marketing is too important to be left to marketers.”
It is an integral part of the fabric of a company’s mindset, culture and strategy. Start thinking of marketing as integral part of your management efforts. Great post, Dan McDade.

The Daily Rituals of 15 Incredibly Successful People
Quotes from business leaders who have achieved the most in life by solidifying specific choices in their daily routines. A great list of quotes from Christina Desmarais.

10 Life Hacks That Create More Happiness
Easy ingredients to create more happiness. Small changes can make a large impact on you and the people around you. Thank you for such an uplifting post, Geoffrey James.