In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading for our B2B Reads:

Develop a Sales and Marketing Power Couple to Impact the Bottom Line
Statistics show that synergy between marketing and sales is one of the most important factors to increasing productivity and success. Thanks for writing about the presentation, Jillian Eyl.

18 Tools for Better Content Creation: Improve Your Writing with Less Effort
Here are some great tips to help content writing challenges that most marketers face. Thanks, Neil Patel

3 Tips for Achieving Alignment Between Marketing and Sales in the Field
Looking for more tactics to help improve communication between sales and marketing? Here are great tips for creating alignment. Graham Gallivan

The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
Social media has risen to one of the most opportunistic avenues for businesses to jump on, however, what are the best practices for getting the biggest bang for your marketing bucks? Great tips, Grant Thomas.

The Single Most Potent Marketing Tactic of All
What is the ingredient of a top-performing salesperson or marketer? Being a “true believer” not just in the money but in the impact they have. Wonderful article, John Jantsch.

What Is Selling With Noble Purpose?
Ready to test how agile you or your company is? Challenge yourself with 4 questions inspired by the current trends and technology so you aren’t left behind. Inspiring article, Lisa McLeod

Six Simple Steps for Aligning sales and Marketing to Boost Conversions and Fill Your Pipeline 
Looking for great tips to bring sales and marketing teams together to prevent the risk of slow growth, low conversion rates, and even revenue loss? Great advice, Damon Waldron.

Follow the Money: The Primary Responsibility for CMOs
The only way to know if you are making quality, sales contributions is to manage your sales leads. Great tips for CMOs, James Obermayer.