In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:
How to Use the ‘Rule of Three’ to Create Engaging Content
The key three point structure to the classic fairytales, sayings, and comedy standups can also make your content easy to remember. Good stuff, Brian Clark

They Don’t Care Because You Don’t.
Ready to be challenged? Whether at work or at play, in the quiet or a crowd, your actions will speak the loudest to everyone around you. Thanks for an inspiring article, Dan Waldschmidt

When You Can’t Close: 10 Questions to Ask Yourself.
We all have those days when we feel we are down on our closing rate. Remember you are not alone and here are some questions to ask yourself that will help build your confidence. Great questions, Mark Hunter.

The Leadership Playbook: What I Want in a Leader
Whether you are the interviewer or the interviewee this article has some great pointers about what consists of a great leader. Interesting post, Anthony Iannarino.

Must Leaders Be Liked to Be Effective?
In a world where everyone wants to be “liked”, “tweeted”, and have a plethora of followers, who are the leaders you can? Awesome questions, Leanne Hoagland-Smith

How to Build a High-Performing Sales Team: 5 Steps
A structured and consistent recruiting process will help you create the ultimate sales team. This also communicates to interested candidates that your company is thoughtful about the hiring process. Great tips, Ken Thoreson.

The Importance of Marketing Visibility into Outside Sales Activities
At the office trying to make your content relevant and available for your outside sales reps? Here are some great tips if strapping on a GoPro is not realistic. Creative ideas, Michael Cheung

The Future Of Sales Requires Thinking Like A Marketer
With 80 percent of buyers already knowing what they want before talking to the vendor, sales need to be prepared for the future. Your marketing team can provide some great ideas to personalize your sales process. Thanks Daniel Newman.