In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

A Dead Marketer Scared Away Modern Marketing Success
Love this Halloween-themed post from our very own Brian Hansford over on the Salesforce.com blog.  Dead Marketer has been (unfortunately) busy again this year!

3 Tips for Developing a Buyer-Focused Sales Force
This is an excerpt from an e-book by Trish Bertuzzi, one of the nation’s foremost thought leaders in the field of inside sales & sales development.  Great advice for any sales team (inside, field, channel, etc.)

The Most Effective B2B Content Types for Each Funnel Stage
Consider this your blueprint for sales content strategy in your 2016 plan.  Great advice from Jeffrey Cohen.

Start trying to fail.
Honest advice for those who want to break out of the crowd.  Doing what’s known will get you…where you are today.  Innovation requires failure.  Embrace it, says Dan Waldschmidt.

It’s Monday morning and you have the cold calling blues
Starting the week on a roll takes discipline but it sets up your success (or not) over the next five days.  How you begin that first few hours on Monday are critical.  Nice advice from Robert Terson.

Why I’m rooting for the Cubs in the World Series this year
We know, they’re not playing, but if you are a Cubs fan or at least KNOW one, this article from the Wall Street Journal explains a lot.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know
I love these occasional posts from the Hubspot content team.  These can seriously save you a ton of time, over time. Kudos to Carly Stec for this one.

3 Reasons Sales Teams Should Never Ask for Referrals on LinkedIn
Joanne Black is not only the queen of referral selling, she has a TON to teach us about sales etiquette.  I love this post for both.

7 Ways to be More Productive and Less Busy
You can count on Jay White at Dumb Little Man for great advice, applicable immediately, to improve your effectiveness and efficiency.

How to overcome the “no time to create content” challenge
If anybody is qualified to cover this topic, it’s Joe Chernov.  He created one of the best content programs in B2B at Eloqua, then did it again at Hubspot.  Here’s his advice in MarketingProfs.