In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

 

How to Audit Your B2B Marketing Strategy
The trend of more stakeholders being involved in B2B purchases is rising. It may be time to reevaluate your B2B marketing strategies with this checklist. Thanks for your insight, Erica Lindberg.

Marketing’s Leadership Role in Driving Revenue
Professionals come together to not talk about tactics, but the lessons they have learned. This article has great responses to the questions professionals ask themselves. Thank you for the article, Carla Johnson.

8 Lies About Selling
The modern salesperson faces many “sales lies” that are trending right now. Here are some of the recent ones to run from. Great insight, Anthony Iannarino.

5 Simple Steps to Ruin Marketing Automation
With the rise of marketing automation in B2B organizations, best practices need to be heeded so you don’t destroy your company’s reputation. Thanks for the warnings, Sarah Rossborough.

Top 3 Ways to Measure Content Marketing Success
Do you find yourself lost when measuring your content’s success towards a conversion? These 3 methods can help you measure your ROI. Thanks, Jeff Cohen.

How Do You Define a Real Salesperson?
Some corporations have a cookie cutter shape of what they define as a “real salesperson”, but the true secret to being successful in sales is building trust through authenticity. Wonderful article, Leanne Hoagland-Smith.

Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List
It takes commitment, time, and great content to build a loyal subscription base. If you are having a hard time getting the ball rolling here are some great tactics to use. Great points, Aaron Orendorff.

Essential Marketing Strategies for SaaS Startups
Sometimes the budget for startups can hinder your marketing efforts. Here are some great tips on marketing with limited resources. You are your own best resource! Insightful post, Matthew Buckley.

In a Fragmented Social World, Influencers Rule
You may catch a prospect’s eye for a moment while they are scrolling through social media but to hold their attention you need to also be tied to something or someone who influences them. Thank you for the article, Blaise Lucey.

5 Best Insights I Picked Up from Sales Leaders at Dreamforce
Didn’t go to Dreamforce or missed these sessions? Joanne writes about her favorite sessions and how they emphasized the importance of women in sales. Wonderful insight, Joanne Black.