In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading in B2B Reads:
5 Expert Bloggers Share Their Productivity Hacks
There are a plethora of distractions and roadblocks bloggers can face if they are not prepared with their own productivity hacks. Great article, Adhithya Srinivas.
Marketers Need to Focus on Prospects’ Behaviors, Not Demographics
I love the way that prospects are described in this article, encouraging marketers to analyze behaviors and knowing the trends. Very insightful, Jeff Cohen.
4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
Do you find yourself struggling when measuring your social media marketing strategies? Check out these great metrics! Wonderful advice, Jamie Lewis.
34 Ways to Optimize B2B Content to Drive Traffic and Conversion
A true expert in this field, Dan Gorgone shares his best-practices to optimizing content. Thanks, Holly Chessman.
Why Words Matter More than Ever in Business to Business Sales
It is amazing that what you say does not resonate as much as how you say it. Connect with your audience through their language. Great advice from Linda Richardson.
5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals
This is a great article from Marketo that helps Sales close deals when you are not seeing the numbers you are wanting. Thanks, Chris Gillespie.
Content Marketing Mistakes That Are Poisoning Your Progress
Don’t let your content fall behind as the rest of the world evolves with their customer’s wants and needs. Make sure you aren’t making these mistakes listed in this article. Great points, Jodi Harris.
How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
No one looks forward to receiving spam, but a skillfully crafted email that has these 5 elements listed in this article. Thanks for the great advice, David Schneider.