In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Confidence Is the Key to Cold Calling
It’s what is on the inside that counts, and if you don’t believe in your product (or most importantly, yourself!) then how can your client? Awesome post, Anthony Iannarino.
4 Steps to Get Executive Buy-In for B2B Content Marketing
Content is not king, revenue is. Numbers speak louder than words, so support your content with numbers that directly tie into the sales opportunity. Great advice, Elizabeth Clor.
How to Strengthen Your Marketing Using Emotional Intelligence
Wow, the statistics are amazing how emotional intelligence spikes ROI. Here are some great ways to improve your customer experience. Very insightful, Dan Virgillito.
Your Content Marketing Metrics Are Bad (Here’s How To Fix It)
Why you should change your metrics from “Time on page” to being “Engaged Time” and get a clearer picture on your metrics through this algorithm. Great article, Zach Henson.
Why I Have Not Responded to Your Direct Mail Marketing
A fun rant about realtor marketing that I think everyone can learn from. I can definitely relate to your post, Leanne Hoagland-Smith.