In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Why Your Sales Team Shouldn’t Let Up This Holiday Season
The holidays may seem like the best time to close up shop but you may be missing out on quality inquiries and conversions! Here are some time saving tips. Great post, Lolly Spindler.
The Reason Your Dream Client Doubts You
Clients may seem wary of your promises and proposals because no salesperson has been totally honest with them in the past. Insightful thoughts, Anthony Iannarino.
Why This Holiday Email Campaign Misses the Mark
Learn from this “holiday-themed” lead-generation flop. You may have trees and snowmen screaming your content but focus on the core of what you are offering and its value. Great points, Howard J. Sewell.
Surprise! 4 Ways Emotion Plays a Large Role in B2B Purchases
A buyers personal fear could be holding your sales deal back. Try putting yourself in their shoes to connect with what they may be struggling with. Wonderful advice, Larry Kim.
Why Formatting Is The Secret To Shareable Content Marketing
Did you know the average time a person looks though websites is now 8 seconds? Scanners can be guided through your content with these tips. Thanks for the post, Ash Read.
How YOU Can Create Stronger Sales Connections
I love how this post helps the salesperson make a connection by using the simple word “You” which makes the conversation so much more personable. Well said, Jeff Beals.
7 Scheduling Hacks to Help You Regain Control of Your Day
Finding yourself burning out between meetings and your to-do list? It is time for a scheduling makeover. Very insightful, Leslie Ye.