In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B reads that we love:

What can Star Wars teach us about B2B marketing?
Don’t worry, this blog won’t spoil the movie for anybody! I just had to get one good B2B Marketing post up here in honor of seeing episode VII today with the Heinz Marketing crew! Thanks, Kenneth Connolly!

18 Brilliant Examples of Holiday Marketing Campaigns
My number for humor is #17 “MulberryMiracle”, first for pulling my heart-strings is #8 “Edeka: Wihnachtsclip”, and finally the one for the gift I’ll probably buy now is #1 Coca-Cola: Drinkable Place Cards. Fun post, Lindsay Kolowich!

Life is Too Short and the Stakes are Too High Not to Tell the Truth
Between the politically correct police, the fear of confrontation and being “too nice” we could actually hurt people more by not telling the truth, Great article, Mike Weinberg.

12 Habits of Exceptional Leaders
I love how not only this post describes habits of great leaders but inspires me to be one. The more you practice the more integrated it will be in your daily iterations. Very insightful, Travis Bradberry.

The Most Important Question To Ask When Hiring
I truly appreciate how this article also encourages interviewers to also tell the truth about what working under them will be like. Honesty between both parties it key. Very on point,  Anthony Iannarino.

5 Marketing Trends That Will Take Off in 2016
Here are your 2016 predictions of the week! I’m sure there are many more to come. Great points, Carrie Surprenant.

The Problem with Sales Demos
It’s not about how much you can get them to buy into your product but how much your product helps them. Wonderful article, David Brock.

10 Great Resources To Kickstart Your Channel Partner Program
In need for a boost? Here are some great pieces of advice from top B2B Marketers. Great sources, Cóbhan Phillipson.