In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads that we love:

Do You Suffer From Call Reluctance Syndrome?

Don’t let your fear of rejection stop you from getting the big sale and know that you’re not alone. Thanks for this, Joanne Black.

7 Copywriting Tricks Based on Psychology

Who says that Psych 101 class you took in college was just an elective? Here’s how you can apply it to your career. Great post, Kaleigh Moore.

The Marketer’s Guide to Creating Hyper-Relevant Content

The hardest part of content marketing is engaging the reader. How are you going to turn them into a customer if they aren’t intrigued by your content? Good points, Jessica Lunk.

10 Inbound Lead Generation Tips from Top Marketers

Do you have some weak spots in your current inbound marketing program? Check out this article from Aleks Peterson for some great tips on how to fix them.

You’re Still Not Learning The Required Marketing Skills For The 21st Century

Every student wants to graduate prepared with skills for their chosen field but it appears marketing has had some gaps over the years. Great insights, Mark Fidelman.

How B2B Marketers Can Get Started with Social Media

Some people might think that social media is only for B2C marketing but a lot of useful content can be shared for those in the B2B world too. Thanks, Laurence Minsky & Keith A. Quesenberry.

7 Ways to Lighten Up Your Marketing and Generate Conversation

The best way to grab your audience’s attention is with a little bit of humor, it creates a connection and makes room for real conversations. A great read by Kathy Klotz-Guest.

5 Timely Sales Lessons from Hilary Clinton and Bernie Sanders

Don’t worry, this isn’t a political post. It does provide some great insights to real sales problems though. Fun read Deb Calvert.

How to Spend Less Time on Email: 12 Tips for Keeping Your Inbox Under Control

Here’s how to attain and maintain inbox zero because we’re all plagued with huge numbers of emails everyday that we have to sort through. Thanks for the tips, Lindsay Kolowich