Wow, 2016 did not start slow! It’s not even mid-January and it already feels like we’ve been back at it for much longer than 11 days.
Over the next three weeks, I’ll be involved in four webinars that will cover a diverse set of ground across sales & marketing topics.
More detail & registration links below:
10 Reasons Why Your Sales Reps Fail to Make Quota
January 13, 2016 at 10:00 am PT
Every sales team faces challenges with consistently achieving and exceeding their quotas. But there are several factors that are often both your largest roadblocks and biggest opportunities to address and overcome to dramatically improve results. In this webinar, join me and Vantage Point Performance as we’ll address the 10 reasons most commonly found to keep your sales team from hitting quota. You’ll also hear specific, actionable best practices to overcome those challenges to quickly and dramatically increase sales from your team.
Anatomy of an ABM Program
January 21, 2016 at 10:00 am PT
There’s so much more to account-based marketing than creating account lists and trying to reach them. If ABM is among your 2016 priorities, join us to learn:
- Ways to plan for ABM success
- How to design your ABM content strategy
- Which marketing tech tools you’ll need to execute your ABM program
- Practical tips for ABM targeting, profiling and personas
- Common pitfalls that could crush your ABM success
Eight research-driven keys to greater sales enablement success
January 26, 2016 at 10:00am PT
If you’re tired of guessing and grasping at which tools, tactics, and strategies will accelerate your sales team’s results in 2016, look no further. This well-timed webinar to kick off the 2016 selling season will outline eight specific, actionable, and research-driven best practices that today’s market-leading, quota-busting teams are incorporating right now (and you can too)! You won’t want to miss the specific, immediately-actionable best practices packed into this event.
Eat, Sleep, Breathe the Customer: The B2B Marketing Revolution to Obsess Over in 2016
January 28, 2016 at 11:00am PT
This is not a drill. The customer revolution is now and it’s not just a shift in mindset. It’s taking ownership over traditionally sales-focused KPIs, shifting to crowdsourced content, meticulously mapping the customer journey, embracing customer-centric storytelling, delivering hyper-personalized experiences, and rolling out robust advocate programs. Join some of marketing’s greatest minds in this live panel discussion on the customer revolution and what it means for modern marketers in 2016.