Advertising is focused on getting you to buy a product or service.
Marketing helps you establish why it’s needed.
Advertising tends to be far more transactional. Marketing isn’t always so.
Advertising works particularly well in a mature market where need has already been established. Where demand already exists.
Marketing is required to create, sustain or shift that market in your favor.
Marketing can create demand. Advertising can capitalize on it.
Advertising allows you to focus more specifically on prospects deep into the funnel, at the end of the buying process.
But if you’re still trying to challenge a prospect or market’s status quo, still trying to get them to commit to change or action, that requires a more sophisticated approach to marketing.
The differences between advertising and marketing aren’t quite this black and white of course. Just remember that there’s a distinct difference between selling what you do vs. what it does. That it’s available vs. why it exists.
There’s a difference between not needing it, and not knowing that you need it.