We’re not even 30 days into 2016 and there are already (at least) three must-read books that should have a prominent spot on your Kindle, your nightstand and/or your travel reading list. In no particular order (because they are all quite excellent):
Not Taught: What It Takes to be Successful in the 21st Century that Nobody’s Teaching You
By Jim Keenan
Keenan is a no-nonsense guy that speaks and shares the truth on all things sales through a variety of channels – his blog, his video podcasts, his frequent speaking engagements and more. His new book is an extension of who Keenan is, which is why it’s so powerfully good and worth the read. This isn’t an MBA class, it isn’t methodology, it’s real-world advice that applies to business professionals in all walks of life.
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
By Trish Bertuzzi
Many sales leaders, experts and practitioners have been begging Trish to write a book for years. And although she claims this is her first and last book (we’ll see…), this one is a true gem. It’s intensely relevant to today’s modern B2B sellers, but incorporates invaluable advice and perspective from someone who has been leading sales teams for a long time. It lives up to its self-description as a playbook too – full of tactical, applicable advice that will impact how you sell on a daily basis.
How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
By Stu Heinecke
This book isn’t officially out yet, but I was lucky enough to get a preview last week. Pre-order this book right now. Stu is a master at managing, building and leveraging relationships, conversations and direct interactions with the people you care about to build your network, your pipeline and your business. If getting meetings is a priority and/or a challenge for you, Stu unlocks his lifetime of experiences and advice in this must-read book.