In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads that we love:
The concept of what is actually urgent has gone by the wayside in recent years, Anthony Iannarino points out. We respond to trivial emails as soon as we get them but put off making important follow-up calls for days or weeks that have much more potential for our business. So get your priorities straight and get those sales.
There are a lot of ideas floating around out there for marketers. Valentin Radu has prepared this ‘cheat sheet’ of tips to help you increase online sales. Things like Call-to-action buttons and headlines, this guide has it all.
When interpreting lead source data, it’s important to keep a number of things in mind. Be consistent with your data, there are so many different ways that lead source can be determined but as long as you have a consistent strategy your numbers will match up. Thanks, Andrew Nguyen
People are going to visit your site a number of times before they become a customer and as Siddharth Bharath points out, you can’t treat them the same each time they visit or you’ll never get the sale. There are 3 main stages that you should be aware of and using on a regular basis.
Everyone has problems, from the management level all the way down to the interns. Ross Beyeler talks about what his team does to track these issues (as well as successes) and goes into detail about recurring problems and how to fix them.
It’s much to easy in a world filled with groups and events of like-minded people to get distracted from your goal. It’s hard finding the balance between getting yourself and your startup out there and putting in the hours actually working on your company. Allen Gannett discusses the dangers associated with too much networking and how you can get back on track.
There are a lot of assumptions out there about what Millennials do and do not do. Although Craig Jamieson uses ‘entitled’ to describe the generation, he does do a thorough job of explaining the ins and outs of managing and working with millennials.
The difference between sales and marketing can be difficult to but into words. Deb Calvert does a great job of this and talks about the need for inspiration in a salesperson, for themselves and the potential customer. Taking the sales pitch to a whole new level.
There are so many marketing technology tools out there, sometimes it can be hard to keep them straight, let alone use them all in unison to attract potential customers. Ed King discusses how you can sort through and organize all of your tools and make sure you’re getting the most out of them.