Marketing isn’t just about the top of the funnel. It doesn’t stop when leads have been passed to sales.
Today’s B2B marketers have an imperative around revenue responsibility, and must embrace the concept of Full Funnel Marketing to maximize their opportunity and impact on the organization’s sales and revenue growth.
On June 16th, 2016, we’ll celebrate, highlight and unlock Full Funnel Marketing strategy, tactics, best practices and more at an event in Seattle. Featured speakers include Meg Heuer from SiriusDecisions, Jon Miller from Engagio, Sangram Vajre from Terminus and more.
Attendees will hear from practitioners implementing Full Funnel Marketing in their organizations today, network with more than 200 fellow B2B marketers from organizations big and small, then share in B2B-themed cocktails and appetizers during a happy hour. Plus we have a few surprises up our sleeves to keep things interesting.
We’re putting the fun back in funnel people!
I’m extremely proud (and not a little bit humbled) by the awesome work our team has already put into this event. It’s going to be an outstanding opportunity to learn, network and take tangible, actionable ideas back to your organization.