In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads that we love:

Record, Review and Improve the Sales Process

Help your salespeople improve by recording and reviewing their calls. Linda Kester explains why.

Give Peace a Chance: 7 Steps to Ending the Sales and Marketing Conflict

In order to succeed in a competitive business environment your sales and marketing teams have to be on the same page. Great article, Terry Moffatt

10 Simple Rules for Becoming a Better Conversationalist

How is someone supposed to gain a customer’s trust and sell them a product without being able to hold a good conversation? Great review from Patrick Allan

Five Twitter Hacks to Skyrocket Your Engagement

Some tips and tricks to make you a social selling guru. Love the tips, Tom Hunt

The Hottest Job in Sales Right Now

Sales and marketing are overlapping more and more. For this next generation there may not even be a difference. Thanks, Trish Bertuzzi

3 Bad, Bad Sales Behaviors You Must Avoid

Sometimes you have to put yourself in the buyer’s shoes and look at the situation from their prospective. Good insights, Nancy Bleeke

How Personas Shape the Modern Customer Journey

It’s important to keep your personas up to date so you can know exactly what kind of treatment they need to finish the deal. Good article, Tyler Williams

Spring Clean Your Way to Success: 10 Marketers Share Their Secrets

Tips from the pros on how to keep everything organized quickly and easily. Great collaboration, Laura Schierberl

Top 3 Tips for Optimizing Your Marketing Strategy

Marketing strategies are always changing and updating. Make sure yours is working for you and not against you. Good thoughts, Bonnie Crater

Four Problems with Account-Based Marketing

ABM has been changing a lot recently and some people are saying it’s changing for the worse. Love this point of view, Jason Stewart