In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads that we love:
Help your salespeople improve by recording and reviewing their calls. Linda Kester explains why.
In order to succeed in a competitive business environment your sales and marketing teams have to be on the same page. Great article, Terry Moffatt
How is someone supposed to gain a customer’s trust and sell them a product without being able to hold a good conversation? Great review from Patrick Allan
Some tips and tricks to make you a social selling guru. Love the tips, Tom Hunt
Sales and marketing are overlapping more and more. For this next generation there may not even be a difference. Thanks, Trish Bertuzzi
Sometimes you have to put yourself in the buyer’s shoes and look at the situation from their prospective. Good insights, Nancy Bleeke
It’s important to keep your personas up to date so you can know exactly what kind of treatment they need to finish the deal. Good article, Tyler Williams
Tips from the pros on how to keep everything organized quickly and easily. Great collaboration, Laura Schierberl
Marketing strategies are always changing and updating. Make sure yours is working for you and not against you. Good thoughts, Bonnie Crater
ABM has been changing a lot recently and some people are saying it’s changing for the worse. Love this point of view, Jason Stewart