In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing, please add it to the comments below.
In the meantime, here are some B2B Reads that we love:
A personal endorsement can be a huge confidence booster. However, make sure your ego doesn’t cost you a sale down the line by avoiding these common mistakes. Great insight from Jean Gianfagna
Teamwork really is the key to success! One overachieving employee might actually be detrimental to your sales team. An interesting perspective from Jim Keenan
If you’re struggling to find the right influencers for your marketing strategy, you are not alone. Follow these three steps to track them down more effectively. Thanks for this, Andrea Lehr
Is it one of those days where you’re just not “feeling it”? Consider this a pep-talk to help you get motivated! We appreciate this, Dan Waldschmidt
According to the CEO of one of the world’s largest gaming companies, brand advertising as we know it is poised to disappear completely. Here’s what you need to know to be prepared. Great article, Michael Brenner
Sometimes it’s hard to know when to dig in and when to let go. Make sure you’re keeping the balance with these tips. Thanks for the perspective, Anthony Iannarino
It’s inevitable for all of us; at some point we’ll have to critique someone else on their work. This can be awkward, but we have Ash Read to thank for these helpful tips!
Don’t over-complicate things. The best way to make social media work towards SEO could be to use it the way it is already being used. Great points, Dan Bagby
Nobody wants a shady salesperson on their team. Keep these five personality traits in mind to select salespeople who will excel in their field and in your company. Very insightful, Somen Mondal!
It’s the question that marketers ask themselves constantly: “How do I turn prospects into sales opportunities”? Get a fresh perspective to help maximize your success, all thanks to Peter Isaacson.