In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing, please add it to the comments below.

In the meantime, here are some B2B Reads that we love:

7 Reasons Why Referrals Don’t Turn Into Sales

A personal endorsement can be a huge confidence booster. However, make sure your ego doesn’t cost you a sale down the line by avoiding these common mistakes. Great insight from Jean Gianfagna

Why Your Best Sales Person, May Not Be Your Best Sales Person

Teamwork really is the key to success! One overachieving employee might actually be detrimental to your sales team. An interesting perspective from Jim Keenan

Three Steps to Identify Influencers in Your Industry

If you’re struggling to find the right influencers for your marketing strategy, you are not alone. Follow these three steps to track them down more effectively. Thanks for this, Andrea Lehr

It’s Guaranteed Not to Happen

Is it one of those days where you’re just not “feeling it”? Consider this a pep-talk to help you get motivated! We appreciate this, Dan Waldschmidt

Proof That CEO’s Will No Longer Accept Marketing That Doesn’t Work

According to the CEO of one of the world’s largest gaming companies, brand advertising as we know it is poised to disappear completely. Here’s what you need to know to be prepared. Great article, Michael Brenner

What You Control, and What You Do Not

Sometimes it’s hard to know when to dig in and when to let go. Make sure you’re keeping the balance with these tips. Thanks for the perspective, Anthony Iannarino

The Six Qualities of Good Feedback

It’s inevitable for all of us; at some point we’ll have to critique someone else on their work. This can be awkward, but we have Ash Read to thank for these helpful tips!

Two Tried and True Methods to Make Social Media Impact SEO

Don’t over-complicate things. The best way to make social media work towards SEO could be to use it the way it is already being used. Great points, Dan Bagby

The 5 Personality Traits You Need to Evaluate When Hiring Salespeople

Nobody wants a shady salesperson on their team. Keep these five personality traits in mind to select salespeople who will excel in their field and in your company. Very insightful, Somen Mondal!

How B2B Marketers Can Win the Battle for Attention

It’s the question that marketers ask themselves constantly: “How do I turn prospects into sales opportunities”? Get a fresh perspective to help maximize your success, all thanks to Peter Isaacson.