By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Katie Martell, one of my favorite people in B2B marketing.  She has a long history of success with creative, out-of-the-box marketing for companies from Netprospex to Aberdeen to Cintell.  She’s just recently hung up her own shingle and is already a highly in-demand consultant.

Katie is a former TEDx speaker, an active advisor to MarketingProfs and B2B LeadsCon, and an expert on Boston North End dining.

Katie, suffice it to say, gets stuff done.  Here in her own words is how she does it.

Location:  Boston, MA 

Current computers: One Mac, two Mac, red Mac, blue Mac. But seriously, MacBooks all day. 

Current mobile devices: Standard iPhone (no surprise given my Mac habit) but I just found my old Gameboy from the late 90’s and with it, a Pokemon Blue game in progress. Does that count as a mobile device? Because I can’t put it down. 

What apps/software/tools can’t you live without? Evernote for… everything. Sunrise (soon to be unsupported, I hear. RIP) for calendaring. Google docs for keeping client work, from proposals to delivered files organized. Adobe Design Suite. for reminders and to-do organization. Boomerang for Gmail (seriously, install it now) to set automatic followup reminders. 

What’s your workspace like? I alternate between the startup-laden shared common space at WeWork, a client’s site, my serene home office, and a rotation of coffee shops. The flexibility allows me to accommodate what has become a very unpredictable schedule, and the variety gives me a chance to get fresh perspectives when necessary throughout my day and tackle projects in different settings. 

What’s your best time-saving shortcut or lifehack? We all work really hard. When you’re not feeling productive, it’s your body or mind telling you something. Listen to it. I think we often forget our brains need breaks. Take a walk. Look up from your screen every 10 minutes and focus on something in the room. Be mindful of the state of your attention and the stress in your body. Some of our best creativity comes from unconscious processing that happens when we’re doing something mindless – you know those brilliant ideas you get in the shower, for example? My friend Justin gave me a great gift that I actually use, a waterproof notepad that hangs in the shower. I love it. 

What everyday thing are you better at than anybody else? Poaching eggs. I’ve mastered it. I love to cook. 

What’s your favorite to-do list manager?, Evernote help but my master list lives in an always-open TextEdit notepad on my Mac. Old school. 

What do you listen to while at work? 8tracks is my go-to music resource. It’s like a discovery platform for playlists that are organized by mood. 

What are you currently reading? My fiance and I are obsessed right now with RuPaul’s Drag Race. I’m reading RuPaul’s Workin’ It, which is a fascinating look at the behind-the-scenes life of the most iconic drag supermodel of the world. In it, he shares advice such as “If you’re dressing to please other people, you’ve lost yourself” and wisdom including “If you’re waiting for an opportunity, make sure you’re prepared when it happens.” 

What’s your sleep routine like? Sleep? I’ve heard of that…

What’s the best advice you’ve ever received? “Never accept anyone’s definition of your life. Define yourself.” 

Anything else you want to add? After a wonderful 18 months as co-founder and CMO of a marketing tech startup, I have recently begun a new professional chapter in my life, one that gives me the opportunity to consult for a variety of clients on projects that excite me. It’s a thrilling way to look at “work”, and I’m finding it immensely satisfying. I recently penned a very honest look at the process behind making the decision and some ground rules for taking on new projects, and while I initially expect a few supportive “likes” and reads from my immediate network, the message seems to have struck a chord with thousands of people. Nearly 30k views at the time of this questionnaire. I’ve received many notes, both public and private, from those telling me they have just made the same leap of faith, to many others saying they jumped – and never looked back. I ask anyone reading this (thanks) to reach out to me at if they’ve got a similar experience to share. 

Fill in the Blank: I’d love to see BLANK answer these questions. Hally Pinaud, Senior Product Marketing Manager, Marketo