In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We love to find articles on topics such as content creation, customer loyalty, sales strategy and more. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads that we love:

How Good Sales Professionals Become Great Ones

Don’t let yourself settle for mediocre. Making a few small changes could help you reach the top of your game. Love this, Jeff Beals

Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey

Any marketing strategy should consider the importance of the buyer’s journey. However, developing that killer strategy can be journey in and of itself. Great insight, Scott Hogrefe

12 of the Best ‘Contact’ Us’ Pages You’ll Want to Copy

Your website can speak volumes about your company to a potential client or employee. Check out these “best in show” contact pages and get some inspiration for your own site. Thanks for this, Lindsay Kolowich

How to Measure and Improve B2B Customer Loyalty

The value of a business can be measured in its repeat customers. Learn how to inspire brand loyalty in your customers with these tips from Bob Murphy

Seriously, It’s Not About the Price

If a prospect is balking at price alone, there’s a very good chance that they’re leaving something out. Learn how to recognize and conquer the price objection with some advice from Alice Heiman

5 Sales Lessons I Learned From Zig Ziglar

Success comes in all shapes and sizes, but certain traits are consistently identified in the most successful people. Boost your inspiration with some stellar insight. Great article, Mack Powers

Meet Your Real Marketing Enemy: Buyer Inaction

The cure for buyer inaction is a little bit of storytelling. Learn how to tweak your company narrative to convince your prospects to take action. Great advice, Tim Riesterer

Mechanics of an Effective Sales Pitch?

Salespeople often get a bad rap because of the “pitch”. Here’s how to turn that pitch into a conversation, and ultimately better connect with your audience. Very informative, Michael Brenner

4 Scrappy Content Hacks For Your Marketing Toolbox

Content really is key, but it’s easy to get frustrated if you’re struggling to create a new email or blog post. Get scrappy with these content creation tools from Nick Westergaard

Mastering the Art of Storyteller Marketing

A well-crafted story can make a great first impression on a perspective customer. Captivate your audience by getting creative with your messaging. Wise words, Nicole Fallon Taylor