By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m very excited to feature Eddie Morales, director of demand generation for Revel. A 2016 Demand Marketing Game Changer honoree, Eddie has honed his digital and demand marketing skills at companies such as Bills.com, Red Hat and Tintri.
Eddie is certified on Marketo and Hubspot, and is Pragmatic Marketing Certified. Suffice it to say, Eddie gets stuff done. Here in his own words is how he does it.
Work: Mac Book 13in w/ 2 24” ViewSonic Monitors
Home: Mac Book Pro 15in 3.1 GHZ/16GB/512GB w/2 24’ ViewSonic Monitors
Current mobile devices: I-phone 6
What apps/software/tools can’t you live without?
3. MS Excel
4. Google Business Apps (Sheets, Docs)
5. Google Adwords
6. Google Analytics
7. Facebook Ads/Business Manager
9. Gchat or Slack
10. Spotify and high quality headphones
What’s your workspace like? Vibrant open office space with a nice view of San Francisco’s North Beach buildings. We also have the TransAmerica skyscraper (pyramid building) located behind us. And a lot of coffee and free snacks provided by the company.
What’s your best time-saving shortcut or lifehack? I wake up at 5am to workout almost every day, exercising is essential. After hitting heavy weights at the gym I come into work energized and focused.
What everyday thing are you better at than anybody else? I have to be in tune with everything happening in the world, from global/domestic politics, tech, music (incl. playing/creating), sports (incl. actively participating – snowboarding, lifting), reading a lot of non-fiction books, and much more. I think I can hold an insightful and interesting conversation with almost anyone from whatever walk of life they may come from. I wouldn’t say I’m better than anyone else on this, it’s just that I know I’m really good at being dialed in on so many things happening.
What’s your favorite to-do list manager? Wunderlist
What do you listen to while at work? Hip-Hop (underground/conscious – not the mainstream kind), Jazz, Cuban, Reggae, Flamenco, some Metal (working out)
What are you currently reading? “Give and Take : A Revolutionary Approach to Success” by Adam Grant.
What’s your sleep routine like? I go to sleep early, after my 2 year old son goes down, so I can wake up early. Good sleep is essential to being healthy. Being healthy is more important than monetary or career success.
What’s the best advice you’ve ever received? “Be smart” – My father instilled this in me at a very young age. And for business “add value” by Brad Stroh CEO/Co-founder of Bills.com/Freedom Financial, the person responsible for shifting my career into data driven marketing.
Anything else you want to add? I’m honored and lucky to have made it on to the top 40 Demand Marketer Game Changers list, produced by Heinz Marketing and Integrate, amongst high caliber marketing professionals. This is the best era for marketing, in my opinion, given all the advancements
made as a result of technology and the thought leaders that innovate and define best practices. I think it’s really cool that marketing can make a major measurable impact to an organization’s bottom line, as opposed to just being thought of as a cost center.
If there’s any advice I can give anyone in marketing it would be to focus on the most important value adding tasks/projects and do them very well. It’s really easy to get lost in all the noise of different activities everyone requests of marketing but trying to do too much at once will probably end up with poor results.
Fill in the Blank: I’d love to see BLANK answer these questions. Jason Seeba, Adam New-Waterson, and Damon Waldron (Dir of Demand Gen at BrightFunnel).