In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads that we love:
When you say “yes” to the small things, you’re giving away your precious time you could spend on doing the bigger, most likely more important things. What’s more important to you. Great reminder, Anthony Iannarino.
It’s hard to know if something is going to work before you’ve tried it. That’s the joy of marketing, right? Try it first before discounting because you never what’s going to work. Great thoughts, Seth Godin.
Every year, new marketing books surface. Some are full of great content that we can’t help but want to share. Here’s Douglas Burdett’s top 15 books of this past year that you just have to read.
The content marketing landscape is only growing. With 2017 in just a couple of days, it’s even more prevalent in all the minds of B2B marketers. Great insight for the year to come, Kaleigh Moore.
With the increased use of technology, some people fear we are going to lose our inner touch on what we actually need to accomplish. Is sales automation doing that to our sales guys? Great thoughts, Joanne Black.
Knowing when to actually say no and turn down a deal is important. Some deals aren’t worth the effort is the prospect isn’t actually a good fit. It’s good to know when to say ‘no’ so you can focus on the deals that matter. Good stuff, Heather Morgan.
Hope has to be earned. It doesn’t just come free. It’s been on responsibility and it’s a choice you have to make. Interesting perspective from Dan Waldschmidt.
We set our New Years resolutions before the end of the year, but as the New year rolls in, why can’t we ever keep them? something seems to get in our way every year… Good points, Jeff Shore.