By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m very excited to feature Jon Spenceley, content and social media manager for Vidyard. Or, as he describes himself on LinkedIn, “Content Creator, Video Producer and Distiller-In-Training”.
Jon is one of the most interesting people in B2B marketing. Wicked smart, super creative, and a whiskey enthusiast. Most whiskey enthusiasts are firmly on the “consumer” side, but Jon moonlights (moonshines?!) at a local distillery as well.
Suffice it to say, Jon gets stuff done. Here in his own words is how he does it.
Location: Work in Kitchener, Ontario, Canada. Live in nearby Guelph, Ontario, Canada.
Current computers: MacBook Pro
Current mobile devices: Samsung Galaxy S4, plus a very weathered iPhone 4 that I use for Spotify in the car.
What apps/software/tools can’t you live without? Hootsuite is a big one – I’m in there every day managing all the channels we use at Vidyard. I will also add WordPress. Whether it’s for big enterprise websites like Vidyard, or for some of the smaller sites I’ve set up for personal projects, it’s just a great platform that is easy to use, and works for pretty much any application I can think of.
What’s your workspace like? Neater than it used to be! I have slowly pared my workspace down to just my laptop and a few scattered desk toys. Most of what I do is online, so I don’t really have a filing cabinet even. I have my notebook, water bottle, a coffee mug, and some pictures of my family. That’s about it!
What’s your best time-saving shortcut or life hack? Scheduling social shares in advance. We do a lot of real-time tweeting, but for our more content-focused shares, I use Hootsuite’s scheduler every day. If things come up I can still reply right away, but I know all of our content is shared on time, and I don’t have to worry about watching the clock.
What everyday thing are you better at than anybody else? I write content really, really quickly. It’s not always amazing, and usually requires some editing after the fact, but if we are stuck for a blog post because a timeline had to get moved around, I can pull something together super fast. I’m also really good at singing karaoke in the car. But that’s just for me to know.
What’s your favorite to-do list manager? I use Asana for work projects, and Habitica (a habit-tracking game) to manage some of my daily habits and break some negative ones.
What do you listen to while at work? Depends on the day of the week! Sometimes I need upbeat music, so I have a punk mix of songs I used to listen to in high school. Most of the time though I need something I can’t sing along to, so either classical music, or instrumental bluegrass.
What are you currently reading? I am reading Contact by Carl Sagan. I’ve been watching Neil deGrasse Tyson’s Cosmos, so it seemed fitting to pull out the one Sagan book I own. I enjoyed the movie, and so far the book is even better.
What’s your sleep routine like? I’m a morning person, so I typically get to bed earlier than most. I get up at around 5:45 to walk my dog, and since it’s winter right now, that brisk walk wakes me up more than a cup of coffee ever could!
What’s the best advice you’ve ever received? Saul Colt once told me that its better to have a hundred social followers that are all really passionate about your business than a hundred thousand that don’t care. He really hammered home that quality is more important than quantity, and it’s helped me steer clear of getting caught up in vanity metrics.
Anything else you want to add? I have a tattoo that says “A ship is always safe in harbour, but that is not what ships are for.” I try to remember that as often as I can.
Fill in the Blank: I’d love to see BLANK answer these questions. #AdoptDontShop