This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

Submitted by Robert Pease, Pipeline Performance Practice Lead, Heinz Marketing, Inc.

Pay per click (PPC) advertising has made its way into the marketer’s standard playbook these days as a way to reach and acquire customers.  Companies that do this at scale and across platforms begin to realize the pain of aggregating performance data and managing/optimizing campaigns from one place.

Shape does just that.

Founded by veterans of the pay per click industry use to managing large budgets across multiple campaigns and platforms, this company is broadly in the search engine marketing (SEM) category and states their value as:

  • Saving analysts time through intelligent automation and integration
  • Facilitating collaboration between analysts
  • Bridging communication and data gaps across departments
  • Providing an open toolkit agencies can use to solve specific needs

They just released BudgetPacer functionality this week designed to help understand and anticipate campaign performance and they offer a “31 day” free trial so sign up and check it out for yourself..

Here’s a quick video overview: