By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m really excited to feature my friend Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing for Microsoft. OK, deep breath…. Jeff is a marketing professor at UC Irvine, a board member of the Internet Marketing Association, a regular speaker on the B2B marketing circuit, a world traveler evangelizing enterprise marketing best practices……
Suffice it to say Jeff gets stuff done. Here in his own words is how he does it.
Location: Seattle, WA
Current computers: Surface Book
Current mobile devices: iPhone 7 & iPad Mini
What apps/software/tools can’t you live without?
OneNote: I am able to track everything/thought/work item that I need to in OneNote and it runs across all my devices
HeadSpace: Awesome meditation app that I try to start every day with. Takes 10 minutes and is a huge help with my state of mind, perspective on the day, and just helping me to be a better person to my team, friends, and family.
Spotify: I need my music (and a hack tip: binural beats when you really need to get stuff done)
Excel: Because, it’s Excel…
Buffer: Makes me so much more efficient sharing content
Intercom.io: Awesome tool we use to help engage with our users and make their experience better
Outlook: Helps me stay on top of everything I have going on
Contactually: This is my personal CRM/Marketing automation tool for networking and keeping in touch. This is one of my best kept secrets… until now I guess! It helps me ensure I stay connected with the people that I want to in life on a regular basis and reminds me when I don’t. It also lets me do marketing automation to my contacts (like after a conference, all the people I met personally!).
What’s your workspace like? I have two, Redmond and a camp out spot at a friend’s agency when I don’t want to make the commute to Redmond. I run a dual monitor setup + docking station (3 screens). You can usually find my Zik headphones on my head, my Hydroflask water bottle and a hot cup of coffee on my desk. The other necessities are a stack of sticky notes and a white board at the ready.
What’s your best time-saving shortcut or lifehack? The 4am wakeup & Win your Monday, I could write a whole post on each of these but I’ll keep it simple here. Win your Monday: If you win your Monday, you’re motivated and more likely to win the next day and the next vs saying “I’ll start this tomorrow” or “I’ll start next week”. This is in both life and work! The other, the 4am wake up: Start your day before everyone else. I get my workout in, my headspace time and planning done, and have a chance to come in and crush/catch up on anything that needs to be done. My most productive time is in the morning and you don’t have all the interruptions of the day. This is also a trick I’ve learned for work/life balance: I don’t often need to respond after work hours because is someone really going to need my answer over night or just first thing when they get in? So I’m able to still get them the response they need first thing (because I’m there 2-3 hrs before everyone else). This also enables me to go in and leave before traffic, which again gains me time in my day. Why spend 90 minutes commuting when I can spend 30 in the morning or 45 in the afternoon if I just leave earlier but have gotten done everything I needed to? It helps me get home earlier, I get more time with my family, and I’m happier all around.
What everyday thing are you better at than anybody else? Engaging with energy and enthusiasm. I have this unique ability to bring energy to any conversation or team that I’m working with that helps spark everyone else.
What’s your favorite to-do list manager? Sticky notes & OneNote
What do you listen to while at work? Playlist called Guaranteed on Spotify that my best friend James put together (because he has far better taste in music than me). I also will listen to binural beats if I need to focus/be super productive.
What are you currently reading? How to Talk like TED and Thinking Fast & Slow
What’s your sleep routine like? I try to get to bed by 9-9:30 and up by 4am. I have a toddler, so maximizing sleep is key.
What’s the best advice you’ve ever received? Always look for the win-win if there can be one, and don’t be a jerk. Nobody likes jerks.
Anything else you want to add? We live in an exciting time for business and technology! Be sure that you are always learning and looking to give back where you can.
Fill in the Blank: I’d love to see BLANK answer these questions. Shira Abel