In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
How Empathy Will Grow Your Sales and Marketing Pipeline
It’s becoming harder to connect with your customers. Great thoughts, Brian Carroll.
Less, But Better: 4 Practical Ways to Create Enough Engaging Content
If the quality of your content starts slipping to the point where it’s not engaging, it’s not worth it. Thanks for the article, Josh Ritchie.
The tools and apps marketers are using may in fact be making you less productive. Love this, Sophia Bernazzani.
How Small Marketing Teams Can Achieve Big Content Wins
3 tips for your content marketing strategy. Thanks for the great tips, Jacob Warwick.
Can Call Tracking Solve the Last-Click Attribution Problem?
Marketers may miss critical opportunities if they only focus their attention to the last point of contact. Great insight, Nancy Lim.
Six Building Blocks of a High-Converting Lead Generation Form
How to use online forms to generate leads. Great thoughts, Ashley Walsh.
When Your Large Account is Really a Market: Beyond Account-based Sales Development
How to healthy, lifetime business with enterprise customers. Thanks for the article, Barbara Weaver Smith.