This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

Employee feedback can be surprisingly elusive.  They may have an equal vested interest in improving company efficiency, culture, peer-to-peer interactions, etc.  But so many employee feedback tools fail on at least two levels: 1) employee participation is challenging to sustain at a consistent, high level, and 2) insights are often superficial, not frequent enough, and are too time-consuming to gather.

FeedForward, by the team at NxtSpark, solves some of those challenges by integrating feedback mechanisms directly into where your teams work – email, office suites, Web platforms and more.  They focus on capturing smaller nuggets of feedback vs less-frequent longer surveys, in the process getting more employee input more often.

The platform includes manager response tools, gamification features to reward participation and more.

Definitely worth checking out.

Have a product or app you think we should feature?  Let us know!  Send an email to acceleration@heinzmarketing.com.