Three days with 1,400 B2B sales & marketing leaders talking about how together they can create more efficient, predictable pipelines and customer relationships. The 2017 edition of CEB’s Sales & Marketing Summit did not disappoint.
From new insights on the Challenger model to buying journey preferences, sales & marketing alignment and more, it was a packed agenda with lots to think about and implement within our respective businesses.
Below I’ve highlighted a handful of key takeaways and insights from the event, thanks to numerous folks who were filling the hashtag feed with wisdom. Enjoy!