In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

When Should I Discount to Close a Deal?
A great look at why you shouldn’t discount your price just to close the deal! Thanks for your insights, Mark Hunter.

The One Soft Skill Your Sales Team Needs to Close More Business
Assertiveness is a soft sill that produces hard results! Thanks for the advice, Colleen Stanley.

Enable Your Sellers to Enable Your Buyers
Your prospects want to succeed as much as you do, and want to boost their companies and careers too. Great article, Peter Mollins.

Do You Know How to Use BAMFAM to Increase Your Sales?
BAMFAM: Book A Meeting From A Meeting. A great strategy to make sure your not missing out on your meetings. Thanks, Ryan Taft.

1 Shocking Statistic that Impacts Sales
A look at the benefit of not being so addicted to email that you check and respond immediately every time. Great advice, Jill Konrath.

How sales and marketing can embrace technology – to engage with their buyers.
Some great tips for engaging with buyers using the latest technology. Thanks, Jay Mitchell.

Closed Door Productivity
Don’t let an open door policy become and open distractions policy! Some great advice from Anthony Iannarino and Dan Waldschmidt.

Do Customers Really Want a Frictionless Buying Experience?
Friction in a buying experience isn’t always a bad thing, it just means more interaction. Great insights, David Brock.

How to Effectively Use Social Proof to Increase Conversations
A great look at using social proof, and how you don’t have to spend big on celebrity endorsements to increase conversations. Great advice, Neil Patel.

3 Simple Ways to Increase Client Referrals
Great ways to get qualified referrals. Thanks for the tips, Mike Montague.