In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
The One Soft Skill Your Sales Team Needs to Close More Business
Assertiveness is a soft sill that produces hard results! Thanks for the advice, Colleen Stanley.
Do You Know How to Use BAMFAM to Increase Your Sales?
BAMFAM: Book A Meeting From A Meeting. A great strategy to make sure your not missing out on your meetings. Thanks, Ryan Taft.
How sales and marketing can embrace technology – to engage with their buyers.
Some great tips for engaging with buyers using the latest technology. Thanks, Jay Mitchell.
Do Customers Really Want a Frictionless Buying Experience?
Friction in a buying experience isn’t always a bad thing, it just means more interaction. Great insights, David Brock.
How to Effectively Use Social Proof to Increase Conversations
A great look at using social proof, and how you don’t have to spend big on celebrity endorsements to increase conversations. Great advice, Neil Patel.