In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
What’s Your Strategy for Building Trust with Prospective Customers?
People tend to buy from people they like and trust. Building trust is an important skill to be worked on when it comes to your customers. Thanks for the tips, Chip Reichhard.
4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
Every web page should have a distinct purpose, speak to your buyer, and be optimized for search in a high performing lead gen website. Is you’re accomplishing this? Great article via Act-On Software.
Account-Based Gorilla Marketing: How the Martech Industry Is Overselling You on ABM
A look at the roots of ABM as a business strategy. Thanks, Raviv Turner.
Is Your Lead Really Sales Qualified? Here’s How To Tell
Not sure if you’re really getting the most qualified leads? This is a great article on how to know. Thanks for your thoughts, Vikas Bhatt.
How to Build an Email List from Scratch: 10 Incredibly Effective Strategies
Some great tips for building the best email list. Thanks, Caroline Forsey.
Why Productivity Tools Make You Less Productive … and Less Creative
Productivity tools don’t always make you more productive, in fact, they might be having the opposite effect… Great article, Joanne Black.
ABM Workout Plan: A Crawl, Walk, Run Approach To Obtaining Buyer Data
Most marketers don’t automatically think of data and analytics when it comes to ABM. But maybe they should be. Thanks for your thoughts, Klaudia Tirico.
How to Implement a Customer Referral Program That Drives Sales
Some great advice on implementing a customer referral program without spending a fortune. Thanks, Neil Patel.